CBG is an independently owned health plan solution firm operating across all 50 states.
We partner with companies, advisors, and employer groups nationwide to deliver smarter, more sustainable benefit strategies that prioritize value, not volume. At CBG, we eliminate unnecessary costs, close coverage gaps, and align health plans with your unique business needs.
The U.S. healthcare system is broken and businesses are paying the price.
Every year, companies spend more on employee benefits,
yet employees still struggle to afford care. HR Leaders are left managing confusing plans with rising costs and little support,
all while traditional brokers continue pushing one-size-fits-all solutions that benefit insurers more than employers.
We were tired of the waste, the complexity, and the lack of transparency. We knew there had to be a better way, one that puts employers and employees first.
Excellence in Everything
Is not a simple word we toss about, it’s the very foundation of our business. This is not perfection, as that is impossible. Excellence is integrity that is displayed outwardly.
Humility
We have two ears and one mouth. Let’s use them proportionally. The greatest leaders lead through fear or intimidation.
Accountability
Yes, we all have authority over us. But more importantly, how are we accountable to ourselves? Ask yourself, am I relying on myself alone or am I surrounding myself with friends and mentors who can lift me higher?
FIND YOUR GIFT
Do more of what you love (your gift), less of what you don’t like and none of what you hate. It takes time to hone your skills and be a master craftsman. The most successful people are always learning to become the best version of themselves.
HAVE FUN
A fun attitude is contagious it provides a boost of energy and passion that is seen among the entire team.
“Work is either fun or drudgery. It depends on your attitude. I like fun” - Colleen Barrett. Southwest Arlines
Hands-On Employee Support
Your employees get personal support from benefit experts. Our team walks employees through their benefits, helps them navigate the system, and answers the hard questions — so your HR team doesn't have to.
Full Transparency. No Hidden Agendas.
We’re not tied to carriers and we don’t take commission. We share aligned incentives which protects your bottom line and builds trust.
Strategic Guidance That Grows With You
As your company evolves, so do your benefits. CBG becomes part of your long-term strategy, not just your annual renewal.
Custom, Fully-Funded Plans — Built Around You
We don’t push off-the-shelf insurance. Every plan is tailored to your culture, your budget, and your goals — using fully-funded strategies that give you flexibility and financial control.
Aggressive Cost Containment
We dig into your data to find waste others ignore. Each employer is unique and experiences its own set of issues. We follow your data and deploy specific strategies to tackle the root cause.
See how we've helped businesses like yours achieve significant healthcare cost savings
Plumbing Company
Employee Size
41 employees
Total Savings
$463,438
Time Period
3 Years
We helped this plumbing company optimize their healthcare plan structure, resulting in significant savings while maintaining quality coverage for their employees.
Healthcare Provider
Employee Size
1,128 employees
Total Savings
$9,302,167
Time Period
3 Years
Even healthcare providers struggle with healthcare costs. We implemented our comprehensive cost reduction strategy, resulting in over $9M in savings.
Manufacturing Company
Employee Size
162 employees
Total Savings
$1,746,613
Time Period
3 Years
This manufacturing company was struggling with rising healthcare costs. Our tailored solution delivered substantial savings while improving employee benefits.
BOOK AN INTRO MEETING
Speak with our benefits experts to discover how we can help your business create a competitive benefits package.
SCHEDULE A STRATEGY CALL